KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
To mark the launch of Riceboxes, a brand new lunchtime offering, KFC challenged British designer, Katie Eary, to design her S/S ‘16 collection in a lunch hour. Katie, renowned for her work with celebrities such as Kanye West, typically spends four months creating an entire range from conception to showcase and rose to the challenge […]
Chicken chain KFC has unleashed a new ad campaign featuring ‘Saturday Night Live’ veteran Norm MacDonald as brand founder (and mascot) Colonel Sanders. Four new slots to air during autumn from Wieden + Kennedy underline the $5 (or $20) Fill Up meal and the “reboot” of the iconic mascot. Kevin Hochman, chief marketing officer KFC […]
To celebrate its 60th anniversary in Canada, fast food chain KFC has created a chicken bucket that is capable of printing Polaroid photos. Called the ‘Memories Bucket’, customers can simply take a photo on their smartphones, connect to the bucket-printer via Bluetooth, and print out their selected photo. There are currently no details on when […]
To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience […]
Fried chicken giant KFC has resurrected Colonel Sanders for its latest TV ad in the US. It is the first time the Kentucky Fried Chicken founder will feature in the fast food brand’s advertising for two decades, marking a step change in brand communications. The ad, titled “the state of Kentucky Fried Chicken address,” features […]
Fast food chain KFC knows that its chicken is “finger lickin’ good”, but using your smartphone while eating will most likely leave an oily fingerprint on your touchscreen. To prevent this mishap from happening, the brand invented the ‘Tray Typer’—a durable paper tray that doubles as a rechargeable, wireless keyboard for your smartphone. Connected via […]
In a very edible celebration of the launch of Seattle’s Best Coffee in its outlets, KFC has developed a range of fully functioning coffee cups made from biscuit and temperature resistant chocolate. The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a layer of heat resistant white chocolate, which is […]
KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK. Created by BBH London the year-long push spans broadcast, outdoor and digital. On Monday 9 February the multichannel ‘Families’ campaign will launch, reflecting on 50 years of KFC. The ad […]
Fast food chain KFC has debuted a new food item in the Philippines called the ‘Double Down Dog’—and it looks downright sinful. A follow-up to its ‘Double Down Sandwich’, it’s made of a fried chicken patty wrapped around a cheese-filled hot dog, served with honey mustard and relish dressing. According to a Facebook post, the […]