To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
Kids across the nation are rejoicing now that school is out for the summer, but this recess means kids and their parents must adjust to a new routine of longer days, later wake-up times and less structure during the day. More than half of parents (52%) find it challenging to keep their kids on a […]
“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]
Kids and adults are re-discovering the traditional bake sale for a modern age. May sees the launch of Children with Cancer UK’s Bake Club Month. From cupcakes to cookies or a classic Victoria sponge, Bake Club is a fun and simple way to raise dough and save young lives. Everyone is invited to join Bake […]
Hat-Trick Design has created the Cooking With Kids app, which features an exclusive range of child-friendly recipes from a host of top chefs. The project, which is in association with Tesco, is part of Hat-Trick’s ongoing work with Great British Chefs – a brand that brings together 12 chefs including Marcus Wareing and Tom Aikens […]
Monster Energy Drink is being sued by San Francisco’s city attorney after it concluded that the beverage firm had been marketing its caffeine heavy drink at children, where it could pose severe health risks. Dennis Herrera labelled the brand as the ‘industry’s worst offender’ in relation to marketing at children and comes just seven days […]
A birthday is an occasion to celebrate, a day to make special wishes come true. No brand knows this better than Wells Enterprises, Inc., makers of Blue Bunny ice cream. To commemorate it’s own special birthday, the ice cream maker has aligned with Make-A-Wish to ensure its 100th birthday wish comes true – that 100 […]
True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]
UK parents are being invited to encourage their children’s creative streak by McCain Smiles, who are offering a total of six exciting items from the Crayola range to collect. The exclusive on-pack offer is live now in supermarket freezers across the country and will continue until March 2013. Kids love colouring and it aids their […]