No one is more honest in their opinion, especially when it comes to food, than kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in […]
General Mills made headlines this summer when it announced it would begin removing all artificial flavours and colours from its cereal products. The company, which is one of the world’s largest food producers and distributors, called the move “a big commitment for Big G cereal.” It was just the latest step in responding to growing […]
innocent know how hard it is to get kids to eat those all-important vegetables, and with majority of mums feeling that their children should get more veg into their kid’s diets, the company wanted to make it a little bit easier for them. Their brand new 100% pure fruit & veg smoothies have been specifically […]
Post by McDonald’s. McDonald’s USA is making nutrition choices fun and easy for families with the introduction of its fresh, whole fruit side option in kids’ meals — Cuties California Clementines. Starting in December at participating restaurants nationwide, kid-sized Sun Pacific Cuties will join McDonald’s lineup of Happy Meal and Mighty Kids Meal side choices […]
Encourage your kids to conjure up some tasty winter treats from the new free Cooking with Kids Christmas App from Great British Chefs, the award-winning recipe site, and Tesco, launching in mid-November. With a total of 105 exciting Christmas and Winter recipes, all created by Britain’s finest chefs, the app is designed to give parents […]
Trying to find fun new ways to give your kids a lunch that is trade-proof? Newly reformulated Yoplait Go-Gurt yogurt is a great choice to add to lunches for a number of reasons — no high-fructose corn syrup and has natural flavours and colours. Just the same great taste and fun only Yoplait can deliver […]
Moms know that fiber is an important part of their children’s healthy diets, but what they don’t realize is that few kids actually get the daily fiber they need. Nine out of ten children do not get enough fiber in their diet, which could contribute to occasional constipation. That’s why Kellogg’swants Mom to recognize that […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Morrisons new kids’ food range, Just for Kids, has unveiled its brand identity with Elmwood. Just for Kids launches in stores nationwide throughout September across chilled ready meals including spaghetti bolognese, sausage and mash and chicken casserole, with the proposition ‘Kids at Heart, Mums in Mind’. Kelly Broomhead, senior account manager at Elmwood, said: “We’re […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]