Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand announced the next phase of its highly successful collaboration with the national restaurant chain – the introduction of Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, will bring the […]
Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUTMEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays […]
With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]
Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk, with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business. The website, which is significantly easier to navigate, […]
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in […]
Kings Food Markets (Kings) opened its newest location in Gillette, N.J. with a signature pasta-ribbon cutting ceremony beginning at 10:00 a.m. The Gillette store not only incorporates the features Kings has piloted in other locations since its brand relaunch in 2012, but it also introduces many new concepts. Shoppers arriving in the Gillette store immediately […]