Coca-Cola and the Premier League are supporting Stonewall's Rainbow Laces campaign, and this weekend will unveil giant ‘Welcome’ mats outside a number of Premier League stadia
30,000 Rainbow Laces have been purchased by Coca-Cola and will be gifted to fans throughout the weekend, along with a can of Coca-Cola zero sugar
Coca-Cola has joined TeamPride, a group of leading organisations committed to making sport open to everyone
In support of Stonewall’s Rainbow Laces campaign, giant rainbow mats with the word ‘Welcome’ will be placed outside a number of Premier League stadiums hosting fixtures between 7-9 December, as part of Coca-Cola’s Premier League partnership and its ‘Where Everyone Plays’ campaign. With the aim of raising awareness that football is a game for everyone […]
Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]
BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]
Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding. Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]
Snickers and Gay Star News have launched a campaign to help LGBTI people ‘be who you are’. Gay Star Support, a new part of the Gay Star News site, will provide resources for anyone in the community who is struggling. It will tell stories of LGBTIs who have been through tough times and now want […]
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]
In celebration of London Pride (10 – 26th June 2016), strategic branding agency Coley Porter Bell has partnered with the award-winning company, We Are Tea, to develop and bring to market a limited edition range of teas, affectionately named Gaiety. Building on the success of 2014, where Coley Porter Bell originally developed the creative and […]
A McDonald’s ad in Taiwan that features a young man coming out to his father as gay has gone viral. The ad by Leo Burnett Taiwan, opens with a father and son sitting in silence in McCafé. The tense young man has written a note on his cup: “I like guys.” The father stands up […]
Campbell Soup Company has launched a new Star Wars-inspired ad that spotlights the famous “I am your father” quote by Darth Vader. The spot, made by BBDO New York, features a gay couple feeding their multiracial son Campbell soup before ending with the tagline “Made for real, real life”. Yin Woon Rani, Vice president of […]
