Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]
Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]
Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed […]
BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats. Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night. The radio materials revolve around the idea that when your breakfast […]
Extra Gum has launched Extra Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage. The campaign was created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent, music strategy and content, MediaCom, […]
Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker that […]
Bud Light and the Cleveland Browns announced the creation of the Bud Light Cleveland Browns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season. Beginning August 14, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns “Victory […]