When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the amount of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and […]
Remember those good old days? When rock-and-roll ruled the charts? When rotary phones were a fixture in every home? Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and when Fido Dido was […]
Ikon Sydney has launched its first campaign for Hort Innovation‘s Australian Avocados brand since winning the business earlier this year, following a competitive pitch. The new ‘Smash an Avo’ campaign is part of a complete brand refresh for Australian Avocados. Ikon’s integrated team delivered strategy, media, creative, brand identity, social and digital services to […]
The Surrey Copper Distillery has been established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband Dr Chris Smart, former Head of Brewing Services for food and drink consultancy Campden BRI. The distillery launches with the release of the naming and brand identity developed by Nude Brand Creation. The […]
Hovis has partnered with Paramount Pictures to create a Sherlock Gnomes experience serving toasted sandwiches. Brand experience agency Hot Pickle is delivering the 221b Bakery Street activation with over-sized toadstools, a large magnifying glass, street signs and a red telephone box that was used in the film. Hovis will be serving toasties made from its […]
Burger King has come up with some pretty crazy stunts in its time to drum up publicity in places where it doesn’t have many restaurants — for example, helping people in France to move house in order to be nearer a Burger King. Its latest campaign, in Romania, is perhaps the most ridiculous yet–it persuaded […]
Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels. The campaign, comprising TV, radio, social, print and DOOH, shows how just craving the Great Tastes of America range can transform Brits into their American alter […]
DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]
In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have […]