If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
The Tyrconnell is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and […]
Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages. Icelandic […]
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]
Persistence Market Research has analysed various facets of the avocado market from a global standpoint and has skilfully presented them in its new research publication titled “Avocado Market: Global Industry Analysis (2012-2016) and Forecast (2017-2027)”. The extensive avocado market research report covers various trends, opportunities, drivers and restraints influencing the growth of the global avocado […]
The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]