Nestlé Purina has launched its hero content video for natural pet food product, Purina Beyond, using Yahoo7’s end-to-end content marketing solution, Storytellers. The video is the first creative fully conceptualised, produced and served by the solution. Aiming to educate Aussie pet owners on the importance of the nine recognisable key ingredients found in Purina Beyond, […]
McDonald’s USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald’s to raise the bar for its customers by offering them All Day Breakfast, Chicken McNuggets made with no artificial flavours, colours or preservatives, McDelivery and more. The expanded offerings include […]
A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
As part of its “Find your taste of Tennessee” campaign, Jack Daniel’s has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Parent company Bacardi Brown-Forman Brands has worked with media tech company Oath and media agency Spark Foundry to create the microsite aimed at getting consumers to experience […]
If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]
Award winning design house DesignLSM, were approached by chef Stephen Li to create the interiors and branding for his new seafood grill restaurant based in Billericay, Essex. “The idea behind Felix was to create a welcoming and refined restaurant offering, which would showcase Stephen’s culinary expertise whilst appealing to the local community,” revealed the agency. […]
Promohire enjoyed working with agency The Fitting Room on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. Our converted bus has completed a multi-date activation adventure between the 20th and 30th July and began the tour in London. […]
The Story Lab has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw. The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers […]
EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions. The café will serve Hagelslag on bread, or sprinkles on buttered bread, a popular Dutch breakfast dish. Guests will enter the brightly coloured pop-up through an aeroplane door and then order from the […]