E.A.T and BBDO Raise Food Allergy Awareness in PSA with Celebrity Chef Ming Tsai

E.A.T and BBDO Raise Food Allergy Awareness in PSA with Celebrity Chef Ming Tsai

End Allergies Together (E.A.T.), a non-profit organisation that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO New York to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. […]

Chipotle and RZA Cook up Music with Each of the Mexican Grill’s 51 Ingredients

Chipotle and RZA Cook up Music with Each of the Mexican Grill’s 51 Ingredients

Chipotle Mexican Grill is using music to draw attention to the 51 ingredients making up its menu in a sonically-pleasing collaboration with Wu-Tang Clan producer RZA. In the two-minute video, an original sound is designated to each ingredient. RZA composes music like a chef would a meal in a visually engaging ad that splices animation with […]

Volvic Launches Sampling Activity via ‘Let It Out’ Campaign

Volvic Launches Sampling Activity via ‘Let It Out’ Campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]

Smirnoff Celebrates “Made in America” Heritage with New Campaign Starring Ted Danson

Smirnoff Celebrates “Made in America” Heritage with New Campaign Starring Ted Danson

The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]

Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on July 19. Made specially for Chicagoans, the sauce – which Heinz said is […]

Patrón Teams with Guillermo del Toro for New Limited-Edition Tequila

Patrón Teams with Guillermo del Toro for New Limited-Edition Tequila

Oscar-nominated film director Guillermo del Toro, has brought his imaginative art to an unlikely canvas, an intricately elaborate, limited-edition release from Patrón tequila. This partnership marks one of the first collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón over its long […]

SodaStream Unveils New Viral Video with Big Bang Theory’s Mayim Bialik & Game of Thrones’ Kristian Nairn

SodaStream Unveils New Viral Video with Big Bang Theory’s Mayim Bialik & Game of Thrones’ Kristian Nairn

Sparkling water brand SodaStream, has launched its new environmental global campaign – “The Homo-schlepiens” – featuring The Big Bang Theory’s Mayim Bialik and Kristian Nairn from Game of Thrones. Set in the future, “The Homo-schlepiens” sees Mayim as an anthropologist, recalling her first encounter with a Homo-schlepien played by Kristian. The story moves backwards and forwards in time to reflect […]