Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign, “The Wall,” aims to inspire and proudly celebrate generations of Mexicans, who, similar to Corona’s history as a company and brand, have overcome challenges and preserved to […]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the […]
MEC Wavemaker has co-created a partnership with AOL and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd and Denise Lewis, have been launched to inspire women to take on the world. The films are part of Activia’s new mission to inspire and help […]
Leading frozen food brand, Birds Eye, has announced the launch of its inaugural Fish Finger Sandwich Awards to celebrate the UK’s love for one of its most popular sarnies. Coinciding with National Sandwich Day (3rd November), the launch of the Awards provides Brits with the opportunity to be crowned King or Queen of fish finger […]
With November 1 being World Vegan Day, and all of November being World Vegan Month, the UK’s premier destination is letting visitors and residents into a secret… It may come as a surprise to many, but Bournemouth is giving even the likes of Brighton a run for its money when it comes to its vegan […]
Perrier Sparkling Natural Mineral Water announces the launch of ARTXTRA, a new arts initiative presented by Perrier to support emerging contemporary artists. Perrier is inviting consumers to vote online here, where each artist will be featured alongside their proposed packaging designs, to help select one of three shortlisted artists as the first-ever Perrier Artist of the Year. […]
Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, was unveiled to the public on Noverber 1. The new brew takes the best of New Zealand’s raw ingredients and combines them with Japanese brewing mastery to produce Steinlager Tokyo Dry. In launching this product, Lion […]
A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald’s—covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” The stunt […]
‘Made of Incredible Stuff’ is the new brand positioning created by SHEDcsc for Vesco Foods’ Super Nature range of snap frozen meals and lunches. It refers to the super food ingredients that are used to create their delicious healthy recipes, and it promotes a positive, healthy image that’s based on substance as opposed to the […]