Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween. As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and […]
Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith pioneered London’s gin revival, led by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown, who set up London’s first […]
Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London. The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. Against the grain Foley’s is a newly launched restaurant in Fitzrovia, which was set up following a successful six-week trial […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how you look, love how you feel, helping you love sex” via BMF Australia. The WW Black program is a uniquely tailored three-month approach that was borne of a sobering truth: over half of Australian women prefer to have sex with […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
AB InBev UK is rolling out new packaging across the UK to contain full ingredient and nutritional information for its beers – with ‘King of Beers’ Budweiser and German favourite, Beck’s marking the first big names to incorporate the changes. The information will be available per 100ml as well as per serving size and will cover: energy […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]