Starbucks Unveils Christmas #RedCups with Socially Charged Installation

Starbucks Unveils Christmas #RedCups with Socially Charged Installation

Starbucks has unveiled its Christmas campaign featuring a four-metre tall Red Cup installation that lights up when activated by tweets. The giant Red Cup installation – that smells like a gingerbread latte – will be at Kings Cross station from Tuesday 3 November until Friday (6 November) and will gradually light up as consumers tweet […]

Carlsberg Unveil Beer-Infused Line of Shaving Products in Support of Movember

Carlsberg Unveil Beer-Infused Line of Shaving Products in Support of Movember

Following their successful release of beer-infused grooming products for men earlier this summer, consisting of body lotion, shampoo and conditioner, Carlsberg newly launches ‘Beer’d Beauty’, a shaving series made from real, freeze-dried Carlsberg premium pilsner. In support of the Movember movement that aims to raise awareness of men’s health issues, the 200ml-based shaving collection is […]

Nespresso Introduces George Clooney As New US Brand Ambassador

Nespresso Introduces George Clooney As New US Brand Ambassador

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]

These KitKat Billboards Will Give You a Massage

These KitKat Billboards Will Give You a Massage

Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]

Discover The “Whisky Confidential” Campaign By LABEL 5

Discover The “Whisky Confidential” Campaign By LABEL 5

Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]

YUP! Hires The Onion To Do Nothing

YUP! Hires The Onion To Do Nothing

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]

Jarlsberg Cheese Calls on Foodies to Imagine an ‘Impossible’ Sandwich

Jarlsberg Cheese Calls on Foodies to Imagine an ‘Impossible’ Sandwich

Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will […]

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva announces an exciting collaboration with critically-acclaimed Chef Ari Taymor. The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using Bacardí Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating […]