Patrón Tequila Takes Over Display at Selfridges in a Christmas Sales Drive

Patrón Tequila Takes Over Display at Selfridges in a Christmas Sales Drive

Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]

Kellogg’s Joins Team GB On The Road To Rio 2016

Kellogg’s Joins Team GB On The Road To Rio 2016

We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]

Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Location

Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Location

“I’ll tell you my secret,” said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family’s storied New York deli. “Red meat and wine.” Then, after imparting this wisdom for a long and productive life, he brandished his father’s old carving knife and talked about the famous lamb sausage […]

Perrier-Jouët Celebrates Creative Effervessence of Design Miami/2015

Perrier-Jouët Celebrates Creative Effervessence of Design Miami/2015

In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel […]

Pringles Launches Range of Crisp Scented Candles

Pringles Launches Range of Crisp Scented Candles

Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]

Coca-Cola Unveils Limited Edition Bottle Label That Turns Into A Festive Bow

Coca-Cola Unveils Limited Edition Bottle Label That Turns Into A Festive Bow

Coca-Cola has added some festive cheer to its 1.75 litre bottles in the UK with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows. Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a […]

Stella Artois & John Legend Debut First-Ever Duet with the Stars

Stella Artois & John Legend Debut First-Ever Duet with the Stars

Stella Artois and award-winning artist John Legend debuted the first-ever duet between a musical star on earth and actual stars in the sky. “Under the Stars,” an exclusive holiday single written and performed by Legend, will be gifted to America as a part of the Stella Artois “Give Beautifully” holiday campaign. The duet pays homage […]

Brits Cheesed Off With Cheddar According to Mintel

Brits Cheesed Off With Cheddar According to Mintel

In kitchens across the country cheddar is a refrigerator staple, but according to new research from Mintel purchase of this traditional British cheese is crumbling. Indeed, in the three months to July 2015 82% of UK consumers had bought cheddar cheese, down from 87% in 2014. Just as purchase of this British favourite has fallen, […]