Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer David Guetta, on the launch of his track ‘Dangerous’. This marks the first time the House has partnered with an innovator from the music industry. David Guetta is one of the world’s most iconic DJs and has truly changed the […]
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box. Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to […]
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week by the Tokyo Metropolitan Government (TMG). A savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate […]
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands from PepsiCo’s Frito-Lay division – announced Lay’s Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year’s Lay’s “Do Us A Flavor” contest. Meneko Spigner McBeth, who submitted the idea for Lay’s Kettle Cooked Wasabi Ginger flavored […]
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with a TV and digital ad. From October 15, the first of five burgers created by members of the public will go on sale at McDonald’s restaurants as part of its nationwide My Burger campaign. The fast food restaurant has unveiled […]
Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed that the official launch date for the next edition would be the 5th November 2014. The iconic Calendar cover image features this year’s stunning leading lady, Eva Green, wearing a beautiful custom-made red gown poised against Campari’s wheel of time. […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]