As World Vegetarian Day is recognised (October 1st) around the globe, it seems that more products than ever are showcasing vegetarian credentials. Indeed, new research from Mintel has found that 12% of global food and drink products launched in 2013 carried a vegetarian claim, up from 6% in 2009. Further to this, 2% of global […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL partnership ahead of an exciting series of games scheduled at Wembley Stadium. The 20x300ml NFL themed pack will give shoppers the chance to win NFL diamond hospitality tickets, as well as official NFL merchandise. Through the promotion fans can scan […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]
Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]
To herald the roll-out of its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city’s notoriously picky residents thought of the bakery chain’s new product. Greggs armed itself with several hundred hot dogs and fresh rolls and took a tour of the Big Apple’s most […]
Grant’s Whisky has launched ‘#IOU’, a global campaign designed to move the brand away from its conventional product-led communications to video ads targeted at millenials. The #IOU campaign has kicked off with a short film distributed exclusively online in the form of PR and social media buys and event activations which will run until 2015. The […]
McCann Paris has created a worldwide campaign in partnership with Nestlé Cereals brand ‘FITNESS’, to inspire and unite women in the fight against breast cancer, by driving global awareness around the importance of breast self-examinations. FITNESS, a breakfast cereal, is committed to encouraging healthy routines in all aspects of women’s lives. This month, they ignite […]