Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]
Motown Philly’s back again….this time, for Wendy’s pretzel bun. Best-selling R&B group Boyz II Men released its #PretzelLoveSongs video celebrating fans’ joy of being reunited with the pretzel bun, which Wendy’s recently announced is back this summer on both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken. “We know all about romance, heartache, love lost […]
McDonald’s has launched its latest World Cup campaign in the form of FryFutbol, a painstaking re-enactment of key moments from every match in the tournament using nothing more than french fries. Proving that when the chips are down, the stomach is the quickest route to consumers hearts the campaign recreates the goal keeping heroics of […]
Pizza Hut and the popular Teenage Mutant Ninja Turtles will join forces on a summer-long promotion celebrating the return of an all-time favorite Pizza Hut pizza: Cheesy Bites AND the arrival of the new movie featuring the pizza loving Turtle brothers, appearing in theaters nationwide on August 8th from Paramount Pictures. The pizza/movie pact, which […]
Joining the ranks of Stephen Merchant, Zachary Quinto and Elizabeth Hurley bring their personalities to the ‘Independence Eve‘ campaign for Newcastle Brown Ale. In the spots by Droga5, Quinto muses how great British actors really are, and how he – and many other great US thespians – could in actual fact be British, putting on […]
A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol. The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World […]
Coors Light is setting out on a mission to help save Canadians from an average summer, by launching Search+Rescue, a month-long challenge to find hidden prizes with the help of an online treasure map and Twitter. From now through July 31 Canadians of legal drinking age can enter their location here to find one of […]
To celebrate the San Francisco Gay Pride Parade in the last weekend of June, fast food chain Burger King introduced a new burger called the ‘Proud Whopper’. What’s so different about it? Nothing. It’s actually a regular Whopper, but instead of its normal packaging, it’s wrapped with rainbow paper printed with the message, “We are […]
The arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now Snickers Brand is about to see how far people will go for the chance to get free fuel. Literally. To help fuel Independence Day road trips and raise attention for […]
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign. Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge. This fun, interactive campaign was created to celebrate Canada Day on 1 […]