Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
Britain’s second biggest bread brand Hovis could have a new owner after Premier Foods revealed it was exploring a host of options to save its struggling bread business, including selling a stake in its flagship brand. The food manufacturer has tasked mergers and acquisitions advisory firm Ondra Parters to lead the search for a new […]
Asda is launching an aggressive Christmas campaign that targets the other big four supermarkets’ shoppers with a message that claims “You’re Better off at Asda”. The supermarket claims its campaign, which consists of 20 “hardworking” Christmas TV ads, will have “no gimmicks, no promotions and no celebrity filled features”. Instead Asda will invest in lowering […]
Domino’s Pizza has put together a team of gamers who will play ‘Call of Duty: Ghosts‘ online against members of the public, as part of its #GameFuel campaign. To coincide with the release of ‘Call of Duty: Ghosts’, which goes on sale today, a squad of players will represent the pizza delivery company online by […]
Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]
The quest for Middle-earth inspired adventure begins at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by “The Hobbit” films and a bounty of exclusive movie content available only […]
Tango has unveiled a new limited edition bottle as part of a partnership with Paramount Pictures for Anchorman 2: The Legend Continues. Bottles of the Britvic-owned drink are set to feature the face of lead character Ron Burgundy, and the promotion will be supported by POS with a shopper competition to tweet to win a […]
Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]
Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]