The arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now Snickers Brand is about to see how far people will go for the chance to get free fuel. Literally. To help fuel Independence Day road trips and raise attention for […]
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign. Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge. This fun, interactive campaign was created to celebrate Canada Day on 1 […]
In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, Bacardí rum has announced its Bacardí Untameable Fan contest, whereby football fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing […]
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]
In these constantly changing times, FMCG brands need to keep up with the latest trends and demands to ensure they are not left behind. Below are my top five trends to keep an eye on to ensure your food and beverage brand cuts through with a strong digital marketing strategy. 1) Tell your story… and […]
During the World Cup, Knacki ball with the help of BBDO Belgium, has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium. Passersby were asked to press a button […]
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]
Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]
New market research conducted by TNS for the Israel Society of Hypertension shows that 62% of consumers who watch TV eat savory snacks, while 50% eat a variety of salted nuts. During football games like FIFA World Cup in Brazil, sodium consumption typically increases dramatically. Salt of the Earth created a low-sodium salt designed to […]