Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a programme of initiatives aimed at driving trial and […]
GOSH Enterprises, parent company of Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Company, the world’s largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States. “As the leading Philly Cheesesteak restaurant brand Charleys is delighted […]
19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
To mark World Nutella Day, Ferrero Canada invites Canadians to join in the global festivities celebrating Nutella’s 50th birthday. The global campaign is the first of its kind for the company. Nutella fans around the world are being asked to share their own personal Nutella stories online at www.nutellastories.com in the form of text postings, […]
http://www.youtube.com/watch?v=HfPa9hcE1tY Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. The one-day installation – which will be situated at Observation Point – has been designed and built by British artist David Boultbee to celebrate how the nation has spread positivity and optimism on social media throughout January, typically characterised as […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring […]
http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off the Pepsi Halftime Show. More than 82,000 fans literally lit up […]
To prove that its chicken McNuggets are not made from the pink goop we’ve seen on the internet, McDonald’s Canada released a behind-the-scenes video of its nugget-production facility in Ontario, Canada. According to the video, the McNuggets are actually made from fresh chicken breast meat. The chicken breast is first ground up together with chicken […]