Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]
Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]
Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss. Should the winner not be tempted by the 24 money-can’t-buy prizes on offer, they can opt instead for £25,000 in cash. The promotion is appearing […]
HP Sauce is set to ramp up its Movember campaign on social media from tomorrow, 1 November, with the aim of encouraging people to raise money through weekly challenges. The campaign, created by We Are Social, will see HP Sauce introduce a different task for its fans using a bespoke Facebook app, the HP Sauce […]
Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]
Doritos and AMV BBDO are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. […]
In America, an estimated three million households are food insecure – that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed […]
While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]