While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
innocent’s Big Knit campaign turns ten this November, and to celebrate, the behatted smoothies will be found in more retailers than ever before. The smoothie producers have partnered with 12 different customers to pop over a million little woolly hats on innocent smoothie bottles in thousands of stores around the country, with the promise of donating […]
NOW TV and Carling are celebrating their partnership offering free Sky Sports Day Passes on special packs of Carling by challenging football fans round the country to come up with their best football banter in order to win prizes. The people who come up with the best tweets using the hashtag #FootballBanter can win a […]
http://www.youtube.com/watch?v=AxPZj9x_Dsk You may soon be able to buy coffee for a friend from Starbucks using Twitter, if a beta trial by the coffee giant is successful. ‘Tweet-a-Coffee’ lets you buy a $5 gift card by linking your credit card to your Starbucks account and syncing it to Twitter. Simply tweet “@tweetacoffee” with the Twitter handle […]
Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Washington State Wine launched The Recommendeuer, a national marketing campaign featuring an iPad app that pairs wine with a healthy dose of humor and offers an in-depth, interactive regional wine education. Best known for his improvisational performances in “Whose Line is It Anyway?” actor and comedian Greg Proops dons a plaid suit and grabs a […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]