Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the form of a series of online sketches. This sees the fast food chain appoint McGuinness as a brand ambassador for the restaurants 330 UK outlets, imparting a degree fun and passion into the brand through the medium of comedy. To […]
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]
http://www.youtube.com/watch?v=Z-FFcQfxpKA Argentina chocolate company, Milka, encouraged the public to try a little tenderness to get free chocolate. Using the slogan “Dare To Be Tender”, its latest marketing campaign involved a vending machine that was placed a short distance from a Milka cow statue. The vending machine had no slots for coins, so passers-by had to […]
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery. The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company […]
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales. The logo – which has not appeared on pack for 15 years – will be introduced through a nationwide advertising push aimed at mums that will champion the sunflower as the “hero […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]