British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]
Musician Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M’s Crispy Chocolate Candies. M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. […]
Snickers Brand is bringing its award-winning global “You’re Not You When You’re Hungry” campaign back to where it all started – Super Bowl Sunday. Mars Chocolate North America announced Snickers is returning to the country’s biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC. Although this […]
Mars Chocolate North America announced that its new manufacturing facility in Topeka, Kan., has earned LEED Gold certification —an internationally accepted benchmark for designing, constructing and operating green buildings—from the U.S. Green Building Council. The roughly 500,000-square-foot facility, which opened in March, produces M&M’s Brand Candies and Snickers Bars. This accolade represents an additional LEED […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]
Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series season, Mars Chocolate North America and M&M’S Racing are taking the nuttiness of M&M’s Peanut in NASCAR to […]
Mars Chocolate North America announced the launch of their new 30 second spot for SNICKERS’ “You’re Not You When You’re Hungry” campaign during the Grammy’s. The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO […]