adam&eveDDB Brings a Dash of Romance to Skittles’ Super Bowl Ad

adam&eveDDB Brings a Dash of Romance to Skittles’ Super Bowl Ad

A playful new Skittles ad for Super Bowl 51 sees a love-struck teenager inadvertently feeding Skittles his beloved’s family (and a few unexpected house guests!). The 30-second ad is Skittles’ take on a love story. It features a hopeless romantic trying to woo his crush from outside her window, with the help of Skittles. He […]

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]

Maltesers Unveils Braille Billboard in Next Phase of Disability Campaign

Maltesers Unveils Braille Billboard in Next Phase of Disability Campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. The poster comes after the Mars Inc. owned brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime […]

AlmapBBDO Finds Out Just How Much We Have in Common with Man’s Best Friend

AlmapBBDO Finds Out Just How Much We Have in Common with Man’s Best Friend

AlmapBBDO carried out an experiment, taking a variety of dogs to a daycare in Chicago where they spent the day being taken care of by the teacher on duty. The agency’s goal was to show that, although dogs are just like humans in many respects, they have very special characteristics and need to be cared […]

Hungry, Neymar Jr. Debuts his Musical Skills in New Snickers Promotion

Hungry, Neymar Jr. Debuts his Musical Skills in New Snickers Promotion

Snickers, one of the most sold chocolates in the world, joins the soccer idol, Neymar Jr., for one of the brand largest activations in 2016. Starting from the social media, the action reiterates its global concept “you’re not you when you’re hungry” and shows how even one of the greatest athletes in the world can […]

M&M’s Announces Collaboration with Designer Camilla Stærk

M&M’s Announces Collaboration with Designer Camilla Stærk

High fashion bags of chocolate candies are coming to shelves near you! In honour of the 75th anniversary of M&M’s, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’s by Stærk Designer Collection. Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, […]

M&M’s ‘Boo-terscotch’ Is The ‘Harry Potter’ Butterbeer In Candy Form

M&M’s ‘Boo-terscotch’ Is The ‘Harry Potter’ Butterbeer In Candy Form

In the latest fall flavour lineup for M&M’s, the ‘Boo-terscotch’, which is butterscotch flavour, will be released in the fall of 2016 for a limited period. According to taste testers, the combination of white chocolate and butterscotch gives the new M&M’s the taste of Butterbeer—similar to the ones sold at Wizarding World Of Harry Potter in […]

FAB Day with Google at The FAB Forum & The 18th FAB Awards

FAB Day with Google at The FAB Forum & The 18th FAB Awards

Recently Food & Beverage News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their […]

The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

Orbit Ditches Old Slogan in Favour a of More Inspirational Approach

Orbit Ditches Old Slogan in Favour a of More Inspirational Approach

Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]