McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]
“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]
Coca-Cola assembled two Marvel superheroes for its Super Bowl ad on February 7 in a bid to push its new Coke Mini cans. The 60-second ad featured the latest Marvel character to receive the film treatment in Ant-Man, voiced by Paul Rudd, facing off against Hulk in a cross city chase. The ad revolves around […]
Coca-Cola is partnering with Marvel for a Super Bowl spot, as confirmed by Adweek. The company has sent out red boxes of mini coke cans featuring minimalist illustrations of the Avengers, including favourites like Black Widow, Captain America and Iron Man. Interestingly, their eyes are formed by silhouettes of their associated icons—for example, Captain America’s […]
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
Del Monte, fruit expert since 1892 has signed an agreement with the Walt Disney Company MENA for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B […]
Armed with super powers and a knack for making smart choices, the world’s newest comic book hero is traveling from Florida to schools across the country to help teach children about nutrition. The Florida Department of Citrus, together with Marvel Custom Solutions, unveiled the redesigned Captain Citrus Tuesday at Heroes’ Haven Comics in Tampa. Transformed from life-sized […]
Spider-Man moseys along the streets, doing whatever a Spider-Man does, when he gets distracted by a baby version of himself in this latest teaser ad from Evian. It is only about 15 seconds into the ad that it becomes clear this is not an ad for a new blockbuster film, as the teeny doppelganger of […]
Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]