November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food […]
Leo Burnett London has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day. The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency introduced […]
McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]
Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates of […]
McDonald’s new campaign was created to champion the older ladies in our lives that make our family’s what they are. Created by We Are Unlimited, the new work for Mcdonald’s, consists of 30 pieces of original content. The spots feature loveable and wise grandmas talking about how there’s no hard feelings for liking McDonald’s Buttermilk Crispy […]
Having amassed US$11.6 million when it first opened in Germany, Stephen King’s It is now the most successful horror movie ever screened in the country. Burger King Germany has jumped on the It bandwagon, likening ‘Pennywise’ to another famous red-headed clown. In a comedic campaign conceptualised by agency Grabarz and Partner, Burger King’s ‘Never Trust A Clown’ shows the fast food chain hijacking […]
McDonald’s is releasing three 30-second TV spots in October to promote its returning ‘Great Tastes of the World’ campaign. Devised by Leo Burnett London, the ads look to drive excitement around the limited-time range of Stack burgers. “Sometimes, a taste is all you need,” conclude the three gently humorous spots, the first of which promotes […]
July 1 is a busy day for residents of Quebec, Canada. It’s Moving Day, a yearly custom that has Quebecers packing up and setting off to their new homes. To celebrate the annual tradition, McDonald’s Canada enlisted creative studio Cossette to design a set of delightful print campaigns. The ads feature paint swatches stacked against each other to resemble three of […]