McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter. Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million […]
McDonald’s has launched its latest World Cup campaign in the form of FryFutbol, a painstaking re-enactment of key moments from every match in the tournament using nothing more than french fries. Proving that when the chips are down, the stomach is the quickest route to consumers hearts the campaign recreates the goal keeping heroics of […]
Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations. According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding. TBWA/Paris described […]
Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]
McDonald’s USA is offering guests new reasons to feel good about the fun and the food at McDonald’s with the addition of a new yogurt side option for kids and a Happy Meal brand ambassador. McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also […]
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]
The agency Tribal BBDO came up with a fun way to surprise McDonald’s drive-thru customers in Austria. They replaced the staff with quirky characters that included an opera singer, a wrestler, and many more. Many customers were good sports, but some were not amused.
McDonald’s will give away coffee at breakfast for the first time, the company announced on March 28 – one day after Taco Bell began a massive marketing campaign for its new breakfast menu, which took a shot at the fast food giants. In retaliation, the home of the Golden Arches revealed a photo of its […]