Taco Bell and Deutsch LA have come up with a cheeky new ad that cleverly one-ups McDonald’s. In the ad, a group of men named ‘Ronald McDonald’ unanimously give their thumbs-up to the fast food chain’s new breakfast menu. Now that Taco Bell has thrown the gauntlet down, it’d be interesting to see how McDonald’s […]
McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]
McDonald’s President and Chief Executive Officer Don Thompson announced that Chief Operating Officer Tim Fenton, 56, has decided to retire from McDonald’s Corp., effective October 1, 2014. He will continue to serve as COO during a brief transition period, and thereafter, as a Special Advisor to Thompson focused on global franchising, restaurant portfolio optimization and other […]
Spring in Japan is marked by the arrival of pretty pink cherry blossoms, and this year, McDonald’s Japan is planning to introduce a sakura-inspired burger to celebrate the occasion. It will debut the ‘Sakura Teritama’ burger that features a pink-tinted bun and is filled with a fried egg, ginger teriyaki pork patty, lettuce and sakura […]
This March, the McDonald’s Tastemakers, a group of the region’s most socially active and creative visionaries, will introduce the new Bacon Clubhouse Sandwich, offering customers a new, premium sandwich experience. Customers will get the choice of 100% pure beef burger, grilled premium chicken or crispy premium chicken loaded with layers of thick-cut applewood-smoked bacon, caramelized […]
McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization. Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the […]
Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]
McDonald’s Corporation announced the opening of its first restaurant in Vietnam, which also marks the 10,000th restaurant for the chain in the Asia, Pacific, Middle East, and Africa region. The opening of the 24-hour Drive-Thru McDonald’s restaurant — the first drive-thru restaurant ever in Vietnam — heralds an entirely new level of dining convenience for […]
http://www.youtube.com/watch?v=n48_6SFRdfM&feature=youtu.be With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans from around the world with Olympic athletes. Supporters can send personalized messages and good luck wishes to their favorite athletes and teams competing in Sochi by using the […]
Hip-hop and burgers join forces as McDonald’s USA announced the launch of its 2013-2014 Flavor Battle competition. The 13-week national DJ competition challenges some of America’s hottest up-and-coming mix masters to show off and prove they are the best on the 1s and 2s. Twelve DJs, each representing a U.S. region and one of McDonald’s […]