The Japanese are passionate about toys and video games, so it comes as no surprise that the McDonald’s outlets in Japan will be introducing Mario toys to its Happy Meal sets. It seems like the kids in Japan have it better than the rest of us—previous Happy Meal additions included Power Rangers, Pokemon, and Ultraman […]
http://www.youtube.com/watch?v=QN8xiwybH2g As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time. The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach goers, and any person […]
McDonald’s announced it will contribute to Typhoon Haiyan disaster relief efforts with a donation of $300,000 to the International Federation of the Red Cross. In addition, Ronald McDonald House Charities (RMHC) will donate $100,000 to RMHC Philippines to help provide food and water for children and families in the Eastern Visayas Region. “Our deepest sympathy goes […]
To celebrate the start of the holiday season and the new White Chocolate Mocha, Los Angeles could receive a winter escape courtesy of McCafe. McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the magical wonder of snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, […]
http://www.youtube.com/watch?v=S7RKwGxaUSQ McDonald’s UK launched a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s […]
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
In New York City last week, McDonald’s organized a cook out to challenge renowned chefs to make gourmet-style meals using the ingredients found in typical Mcdonald’s food items. Chef participants included Dale Talde, James Tahhan, Aaron McCargo Jr, and McDonald’s very own manager of nutrition and culinary, Jessica Foust. The chefs whipped up a series […]