McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]
Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand. Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency […]
McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Following on from 2015’s successful limited edition Halloween Jaffa Cake packs, McVitie’s Cakes has launched a more extensive range of spookily themed cake bars designed by Springetts. “This year the designs have gone a step further and all five packs feature plasticine modelled characters,” says Springetts design director, Lou Elms. “These scary fruit bats, penguin […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]
http://www.youtube.com/watch?v=KOmIDhBDoww United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa […]