The idea of growing meat outside an animal has been around for a long time. In 1931, Winston Churchill wrote that by the 1980s “we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.” Although his timing was […]
Leading British charcuterie retailer Cannon & Cannon unveils new branding designed by Bath-based creative agency The Space Creative. Cannon & Cannon was established nine years ago when the British charcuterie market was in its infancy. Fast-forward nearly a decade and they are set to reveal a striking rebrand for their online retail products. Following […]
Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week. As part of the £500,000 ‘Know Your Beef’ campaign, the advert aims to highlight the credentials, quality and sustainability of Scotch Beef whilst setting out the facts […]
Australian Beef has launched the sequel to the popular ‘Australian Beef. The Greatest’ campaign to remind people that the greatest meat on Earth is 100% Australian. Continuing the song format of the first chapter, the campaign titled ‘The Greatest Meat on Earth. In the World’ directed by Nick Kelly of The Sweet Shop, sets out […]
Naked Communications has launched a new consumer brand for Bindaree Beef Group (BBG), one of Australia’s largest beef processing businesses. Extensive portfolio and brand strategy work, alongside comprehensive consumer research, led Naked to create the premium brand, Bindaree, developing the brand identity, packaging, and retail communications. The launch is the first consumer-focused brand from BBG […]
Australian Pork Limited (APL) has created a stir with the latest ad in its long-running, cheeky brand campaign, created by APL’s long-serving agency partners Noble Brands Worldwide, but complaints to the Advertising Standards Bureau have already been successfully defended. Peter Haydon, general manager of marketing, APL said: “We half expect to hear from a […]
More than four in ten (41%) of Brits think we’ll be eating lab-grown meat and fish within just ten years, according to research by the human experience company, Starcom. Lab-grown meat and fish, also known as cultured meat, is grown in a cell culture instead of inside of animals. It has been developed for nearly […]
Australia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign in February. Utilising a collection of charming characters and simple dishes, the campaign by Ogilvy Sydney, demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’. Jenny Mak, newly promoted […]
Scottish family butcher Simon Howie, producer of the UK’s number one selling haggis, has unveiled a new film for haggis fans with a parody on a classic thriller, in the lead up to Burns Night. The film, which was launched on Facebook, is a sequel building upon the success of 2017’s Burns video which […]
Startup meat snacks brand THE CURATORS has launched in the UK, with a new brand identity designed by B&B Studio. Challenging established players in the high-protein category, THE CURATORS jerky delivers bold flavour profiles inspired by chefs and world food trends. Founders of THE CURATORS, Max Rees and Ed Hauck, are passionate foodies at heart […]