New £3 Million Facility Supports Robertson’s First Move into the Retail Market

New £3 Million Facility Supports Robertson’s First Move into the Retail Market

John Robertson & Sons (Hamcurers) the parent company of Robertson’s Fine Foods of Ayrshire announce major capital investment in the company with the opening of a second food processing unit in Ayrshire. As one of Scotland’s biggest pork and bacon producers, Robertson’s has invested £3 million into the business partly funded through a six-figure grant […]

Smithfield Launches Largest US Broadcast Advertising Buy

Smithfield Launches Largest US Broadcast Advertising Buy

Smithfield launches its largest US broadcast advertising buy, featuring the “Flavor Hails from Smithfield” campaign, which celebrates the brand’s craftsmanship, culinary history, and commitment to flavor. The multimillion-dollar advertising campaign rolls out in two waves throughout the fall and winter over US network and cable television. “This national broadcast advertising buy marks another critical milestone […]

Welsh Lamb Launches New TV Campaign & Strapline with AgencyUK

Welsh Lamb Launches New TV Campaign & Strapline with AgencyUK

Welsh Lamb has launched its first fully integrated TV-led campaign, created by AgencyUK. The ad features three generations of a family enjoying lunch when lamb is brought to the table, prompting the family toddler to announce “Lamb!” While his doting mother celebrates the little boy’s first word, his foodie father is less impressed, setting the […]

A Controversial Pizza Billboard In New Zealand, Made From Real Rabbits

A Controversial Pizza Billboard In New Zealand, Made From Real Rabbits

To promote its new rabbit pizza, New Zealand-based pizza company Hell Pizza created an attention-grabbing billboard that was made from hundreds of real rabbits. “Rabbit Pizza,” the billboard advertised. “Made from real rabbit. Like this billboard”. “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that […]

Canada Beef Realigns to Maximize Asian Opportunities

Canada Beef Realigns to Maximize Asian Opportunities

In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth. “The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass […]

The World’s First Lab-Grown Burger Looks & Tastes Like Real Meat

Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]