Oreo has partnered with supermarket chain Kroger to launch what might be the most unique variety yet of its famous cookie: Swedish Fish. The Mondelez International-owned brand is renowned for creating limited edition flavours of its cookie, which have previously included watermelon, cinnamon bun and filled cupcake. The latest addition to its portfolio, Swedish Fish, […]
A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
Cadbury’s top marketer Matthew Williams has departed after 15 years at the business. There’s no new news on whether he has a job to go to, while an announcement on his replacement at Cadbury owner Mondelez International is expected in the coming days. A Cadbury spokesperson said: “We are sad to say goodbye to Matthew […]
Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]
Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of one of America’s most-loved candy brands,Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish arrived in the USA in the late 1950’s as an import […]
Chocolate brand Milka has revealed its new global brand platform – Tenderness is inside, which launches today with a pan-European campaign. In March 2015 Mondelez International appointed Wieden+Kennedy Amsterdam as global creative lead for Milka’s advertising. Milka continues to be an iconic brand, and W+K were brought in to raise that bar even higher. Following a decision […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. The ad, created by Gravity Road, shows an office at what it calls “peak slump time” when the office workers tuck into a Mikado. It unleashes an “inner quirk” in the employees. […]
Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognises that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand’s new ‘Steady Morning Energy’ integrated campaign features several short films that poke fun at the different ways people use energy in the […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]