Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]
Less is more. A cliché that is used all to often. But in today’s world of fast moving consumer goods, brands sacrifice quality for quantity. Honey is one such food type, often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the […]
My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message – Russell the Brussels Sprout. The campaign launched with […]
Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it’s not hard to see why. In 2018, Chicken Tonight decided it was time to find out. With the […]
Weight Watchers International, has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of […]
Following on from Speight’s popular ‘The Dance‘ brand ad, Speight’s has this week launched an innovative campaign extension: ‘Cheers Beers’ via DDB New Zealand. This second phase of the campaign is a fresh take on recognising the lengths mates go to for one another, allowing mates to personally say ‘cheers’ to that good sort in […]
A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]
Dine has launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. Dine understands the key to this emotional bargaining is food – gorgeous food, designed to satisfy their […]