Remedy Kombucha Tells Sugar to ‘Get Fruct’ in Newly Launched Campaign

Remedy Kombucha Tells Sugar to ‘Get Fruct’ in Newly Launched Campaign

In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]

Co-Partnership Provides Vibrant Branding for Stoneleigh’s Wine Range

Co-Partnership Provides Vibrant Branding for Stoneleigh’s Wine Range

Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]

Onfire Design Brands New Manuka Honey for New Zealand and Asia Retail

Onfire Design Brands New Manuka Honey for New Zealand and Asia Retail

Less is more. A cliché that is used all to often. But in today’s world of fast moving consumer goods, brands sacrifice quality for quantity. Honey is one such food type, often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the […]

My Food Bag Unveils Russell the Brussels Sprout in New “Families Make Dinner, Dinner Makes Families” Push

My Food Bag Unveils Russell the Brussels Sprout in New “Families Make Dinner, Dinner Makes Families” Push

 My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message – Russell the Brussels Sprout. The campaign launched with […]

Chicken Tonight Reintroduces Itself to the Kids of Today in Latest TV Campaign

Chicken Tonight Reintroduces Itself to the Kids of Today in Latest TV Campaign

Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it’s not hard to see why. In 2018, Chicken Tonight decided it was time to find out. With the […]

Weight Watchers Launches New Global Campaign in Australia and New Zealand

Weight Watchers Launches New Global Campaign in Australia and New Zealand

 Weight Watchers International, has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of […]

Speight’s Helps Mates Say ‘Cheers’ in New Innovative Campaign by DDB New Zealand

Speight’s Helps Mates Say ‘Cheers’ in New Innovative Campaign by DDB New Zealand

Following on from Speight’s popular ‘The Dance‘ brand ad, Speight’s has this week launched an innovative campaign extension: ‘Cheers Beers’ via DDB New Zealand. This second phase of the campaign is a fresh take on recognising the lengths mates go to for one another, allowing mates to personally say ‘cheers’ to that good sort in […]

Nescafé Gold Launches Integrated ‘When Taste Matters’ Brand Campaign via Publicis Sydney

Nescafé Gold Launches Integrated ‘When Taste Matters’ Brand Campaign via Publicis Sydney

 A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine has launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. Dine understands the key to this emotional bargaining is food –  gorgeous food, designed to satisfy their […]

GO Healthy Set to Launch in Australia with ‘Go Be You’ Integrated Campaign

GO Healthy Set to Launch in Australia with ‘Go Be You’ Integrated Campaign

Y&R NZ has given New Zealand-born natural health supplements brand, GO Healthy a whole new look and go-to-market strategy, launching in New Zealand with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’. The New Zealand campaign will also be used to launch GO Healthy in Australia. ‘Go […]