Y&R NZ has given New Zealand-born natural health supplements brand, GO Healthy a whole new look and go-to-market strategy, launching in New Zealand with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’. The New Zealand campaign will also be used to launch GO Healthy in Australia. ‘Go […]
Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
A new TVC for Up&Go will be airing in both Australia and New Zealand for the first time in January. The 30″ spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy.’ This is the first piece of work DDB […]
New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]
Y&R New Zealand has launched a new campaign for Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló‘, which begs the ultimate question – is it good enough for Gwyneth? Kaló is New Zealand’s first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand – so […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]
Anchor has created a new campaign with Colenso BBDO to launch its new Anchor Protein+ range of products. The campaign continues to build on the Anchor brand platform, Go Strong, introduced early last year. Anchor Protein+ comes as milk, yoghurt and a smoothie booster. And they’ve packed a lot of it into a 30 second […]
To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]