Coca-Cola continues to play with mini format of its cans in the new promotional effort. To promote the tiny version of the regular packaging, the soft drinks giant installed mini kiosks in the cities of Germany. The project, developed by Ogilvy & Mather Berlin, was designed to impress the passers-by with a resized version of […]
The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organization Singapore Kindness Movement (SKM), delivered thousands of cans of […]
“Wheely’s Café” is developed by the Nordic Society For Invention and Discovery for the sole purpose of “making the world better, one pedal at the time”. In addition to being the “world’s smallest café”, Wheely’s is also the “world’s cheapest franchise”. Aspiring café owners would only need to fork out US$3,000 to be part of […]
Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
Danish coffee brand Grower’s Cup has come up with a convenient way to brew a warm cup of Joe. Created by managing director Ulrik Skovgaard Rasmussen, “The Coffeebrewer” is a product that is shaped like a disposable bag. The bag contains coffee filters and a French press, and all one has to do is simply […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director. In this role, Bell helped bring to life Lipton‘s new brand personalities – Carl and Stu – two Lipton Iced Tea […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]