Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months. The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing […]
PepsiCo will hit another grand slam at this year’s 85th Major League Baseball All-Star Game at Target Field to celebrate with players and fans in the Minneapolis region. PepsiCo, a more than 15-year partner of MLB, is the exclusive non-alcoholic beverage, sports fuel and salty snacks sponsor of the league. “All-Star Week is a huge […]
The Coffee Bean & Tea Leaf continues on its path toward accelerated growth as it launches the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep […]
Acqua Panna, the Italian mineral water beloved by Florence’s powerful Medici family, has been re-styled to reflect the water’s Tuscan roots, as it marks 450 years of history. The water now carries the northern Italian region’s Tuscany Taste logo, an honour that, until now, has only been bestowed upon famous local wines. The new label […]
This summer, on the fifteenth anniversary of Starbucks Frappuccino in the UK, Starbucks is introducing an addition to the Frappuccino line-up with a new yoghurt version. With tastes evolving as Brits look for new ways to excite their palate, Starbucks is introducing its Yoghurt Frappuccino as a twist on the world famous original Frappuccino recipes. […]
Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
Nestle Pure Life, the #1 bottled water brand in the U.S. by volume, announced the expansion of its product portfolio with the introduction of Nestle Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon […]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]