Anyone who has ever attended a conference or a networking event will know how awkward and intimidating they can be. To help break the ice for participants, the Economic Development Board of Singapore (EDB) came up with the ‘Coffee Connector’, a coffee machine that only brews coffee when two people introduce themselves to each other. […]
Japanese beer company Kirin has created a charmingly whimsical ad to promote its new ‘Salt and Fruit’ soda. Created as part of its ‘Sekai no Kitchen Kara’ series which translates to ‘From the Kitchens of the World’, the drink in this spot is apparently inspired by the flavors of Thailand. The ad features an adorable […]
The Cuba Mountain Coffee Company (CMC), the company behind the new ethically and sustainably farmed and artisan-roasted Alma de Cuba gourmet coffee brand will be launching an entry-level mini 225gm pack available at £7 from their e-commerce site (wholesale £4.50). A steady increase in production of top-end coffee from the island and the growing close […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]
To demonstrate the portability of its drinks, British juice brand Robinsons and agency Iris Worldwide enlisted Oscar-winning special effects studio Framestore, who were behind the effects for Gravity, to create a space-themed ad for its new ‘SQUASH’D’ juice concentrate. The studio sent a group of eight on board a jet and dropped them from 35,000 […]
AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which […]
evian Natural Spring Water announced the launch of its short film “The Amazing Baby & Me 2,” which stars pop culture icon, the amazing Spider-Man. Set in the streets of New York, NY, “The Amazing Baby & Me 2” features the comic book favorite, and a very special guest – his inner child. The campaign follows the […]
The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]