Caribou Coffee Debuts First Clear Coffee

Caribou Coffee Debuts First Clear Coffee

Customers asked. Caribou Coffee responded. In nationwide surveys in the US, coffee-drinkers told researchers the number one complaint they have about their beloved drink is the way it stains. From coffee rings to drips on white dress shirts to the dreaded stains on teeth — a cup of coffee can start your day off right […]

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]

Pepsi-Cola Bottling Plant Opens in Myanmar

Pepsi-Cola Bottling Plant Opens in Myanmar

PepsiCo and LOTTE-MGS Beverage (Myanmar) Co., the company’s bottler in Myanmar, announced that Pepsi-Cola is being locally produced for the first time since 1997. Myanmar consumers can now enjoy locally-manufactured Pepsi-Cola in 300-ml returnable glass bottles, with plans to expand into aluminum cans and other package formats in the coming weeks. This launch is the […]

An Edible Blob-Like ‘Water Ball’ That Does Not Require Any Packaging

An Edible Blob-Like ‘Water Ball’ That Does Not Require Any Packaging

Three London-based industrial design students have created the ‘Ooho’, an edible water bottle that looks like a blob. It is modeled on molecular gastronomy techniques and the students claim it is biodegradable, durable, hygienic, and easy and cheap to make. It contains water in a double membrane through ‘spherification’, which is the technique of shaping […]

Beauty Inside and Out Starts with Honey

Beauty Inside and Out Starts with Honey

As most of us know, our energy levels and skin tend to reflect our eating habits. Luckily, the current food-conscious climate is buzzing with an increased appreciation of natural ingredients’ unique benefits; for example, honey and its ability to revitalize us both inside and out. One of the most popular trends these days is juicing…and […]

Belvoir Fruit Farms Gets Exotic With New Coconut & Lime Pressé in a Can

Belvoir Fruit Farms Gets Exotic With New Coconut & Lime Pressé in a Can

Premium soft drinks producer Belvoir Fruit Farms has added a brand new offering to its canned drinks range. New Coconut & Lime Pressé is a move away from the traditional English fruit and flowers predominantly used in the Lincolnshire based company’s products. The pressé contains real coconut water from young green coconuts, real pressed lime […]

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]

Bario Malt Beverage Debuts New Look and Digital Campaign

Bario Malt Beverage Debuts New Look and Digital Campaign

PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]