Interactive Coca-Cola Ad Features Polar Animals Performing Crazy Stunts

Interactive Coca-Cola Ad Features Polar Animals Performing Crazy Stunts

http://www.youtube.com/watch?v=2bEJUpAL3T4 British animator Cyriak has created ‘Polar Party’, a fun, interactive animated ad for Coca-Cola‘s ‘The Ahh Effect’ campaign featuring polar bears, penguins and snowmen that perform crazy stunts when you click on them. According to Coca-Cola, it is meant to embody the “multidimensional feeling of happiness, satisfaction, and delicious refreshment one experiences after drinking […]

Nespresso Unveils Pop-up Boutique in New York’s Grand Central Terminal

Nespresso Unveils Pop-up Boutique in New York’s Grand Central Terminal

Actress Allison Williams visited the Nespresso Pop-Up Boutique in New York City’s historical Vanderbilt Hall at Grand Central Terminal to “Taste the Extraordinary, The Perfection of Coffee from Nespresso” – and all New Yorkers are invited to do the same between October 1st and October 4th. Allison was among the first to stop by the […]

Innocent’s Marketing Tactics Help Drive Record Sales

Innocent’s Marketing Tactics Help Drive Record Sales

Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]

Jam’s Coffee Cup Art for Nescafé

Jam’s Coffee Cup Art for Nescafé

For those who believe a good coffee to be the ultimate art form, creative agency Jam and Nescafé Dolce Gusto have served up a project which should be your cup of tea. They’ve invited New York-based artist Michael Breach, the caffeinated genius behind the Baristart tumblr, to the UK to draw fans’ portraits onto their […]

Pepsi Introduces New Customized #FanEnough Stations on iTunes Radio

Pepsi Introduces New Customized #FanEnough Stations on iTunes Radio

Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]

Sleek & Affordable Coffee-Maker Lets You Enjoy Cold Brew Coffee At Home

Sleek & Affordable Coffee-Maker Lets You Enjoy Cold Brew Coffee At Home

Based in Santa Cruz, coffee lovers Gabe Herz and Andy Clark have created a simple, sleek and affordable coffee-maker that uses the slow drip cold brewing method. Realizing that the available options for cold brewed coffee in the market are impractical and expensive, they designed the “Cold Bruer”—an attractive device that shows the user the […]

Coca-Cola Inspires More than 3 Million People to “Get The Ball Rolling”

Coca-Cola Inspires More than 3 Million People to “Get The Ball Rolling”

This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]

Diet Coke Launches Special Edition Taylor Swift Can

Diet Coke Launches Special Edition Taylor Swift Can

23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]