23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Located in Cape Town, South Africa, the steampunk-themed coffee house Truth strives to serve its customers with great coffee. Designed by Haldane Martin and brought to life by coffee connoisseur David Donde, this coffee shop was designed around a cast iron vintage roasted drum, which uses convection currents to make stronger coffee. The interior of […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA). The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience […]
Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]
Copenhagen-based specialty coffee company Coffee Collective recently started offering food menus that go with each of its specific coffee, much like the food pairings that restaurants do with their wine—these coffee-food menus typically consist of sourdough bread, butter and a special jam with a side of cheese or cured meat. The idea for such coffee […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]
Japanese consumers looking for something to warm them up this autumn are in luck after Coca-Cola announced it has introduced the world’s first pre-heated carbonated drinks can. The hot Canada Dry Ginger Ale will be available from custom dispensing machines in the land of the rising sun from 21 October at $1.20 a pop. This […]
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]