Almost two-thirds (57 percent) of Americans say they’re trying to get more protein in their diet, but most people underestimate the importance of both getting protein at breakfast and the protein prowess of one of breakfast’s most popular staples: milk. An 8-oz. glass of milk has 8 grams of high-quality protein, which is more protein […]
To launch the new Coca-Cola Mini bottle in Israel, Gefen Team decided to introduce it to consumers using someone they are very familiar with… themselves. The team created 3D printed mini figurines of consumers – their own little doll, which looks exactly like them, only in mini. Using the latest in 360° scanning and 3D […]
After redesigning the SodaStream last year, Yves Béhar has now created a new bottle to go with the home soda maker, which is inspired by a drop motif. The new bottle design, called Source, will be sold with all future SodaStream machines and is available in three colours: black, chrome and white. The drop motif […]
Water in a Box, which claims to be the UK’s first Tetra Pak carton-packaged water, has launched with designs by Designate. The Water in a Box range is owned by Vivid Water Ltd, and comprises four variants – Spring water, Orange and Peach, dash of Strawberry and dash of Lemon and Lime. Brighton-based consultancy Designate’s […]
Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a legendary player in the […]
“Coca-Cola Summer Love” is the annual summer event for Israeli teenagers – a once in lifetime experience. Unfortunately, not everyone can join the fun. So how do we bring this amazing experience to those who can’t physically be there? Coca-Cola presents: The Social Robot – a robot that allows teenagers to be part of the […]
To ensure that you would not have to miss out on your daily dose of good coffee on your travels, Stumptown Coffee has teamed up with outdoor gear-maker Poler to create a handy coffee kit that lets you make a good cuppa on-the-go. Consisting of a couple of enamel mugs, AuroPress coffee maker and a […]
Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]