Mountain Dew announced that after the social media push from consumers to #BringBajaBlastBack, the bottled version of fan-favourite beverage Mtn Dew Baja Blast is making a comeback this summer – in one place, for a limited time only. The beverage will only be available at The Baja Bungalow, which is now accepting inquiries just in […]
After a great night in with mates, drinking beer and playing music together, a friend of mine took a closer look at his beer can and exclaimed; “Guys! We’ve been drinking alcohol free beer!”. They all laughed, and couldn’t believe they hadn’t noticed! He mentioned that much to his own surprise he had really enjoyed […]
Coca-Cola presented its anthem for the FIFA World Cup with a Maluma show produced by FCB&FiRe in Miami. The song was presented at the Faena Theatre in front of 45 Latin American journalists, influencers, industry executives and fans. Coca-Cola presented its anthem for the 2018 World Cup Russia, “Colors,” a theme that seeks to motivate […]
Britvic-owned Robinsons Fruit Shoot released their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot. The hero 30” TV advert by Saatchi & Saatchi London, follows three children lost in the joyous pursuit of their […]
Silver Agency, a leading full-service agency, has created a new brand identity for BAM Life, as it evolves to being the UK’s first organic, completely natural, flavoured milk. Silver was tasked with increasing brand awareness and driving retail trial of BAM Life by communicating the brand’s move to organic. Silver drew on BAM Life’s core […]
Mountain Dew has released their latest Dewey Ryder 2.0 campaign commercial starring Danny McBride, Dale Earnhardt Jr and ESPN personality Marty Smith, with a spot by BBDO New York. Originally introduced in 2017, Dewey took on a role as the heir to Dale Jr. following his retirement and the new face of Mtn Dew. 2018’s […]
Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]
Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation of […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]