In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V‘ the Bit Better Fallout Mod via TKT Sydney. In other words, a series of ‘modifications’ for one of the highest selling games of all time […]
On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes the revitalisation of their Organics range – grown without pesticides and with minimal environmental impact, allowing the flavours to develop naturally at their own pace. Like everything Cafédirect do, this range lives up to the ‘Ridiculously Good’ proposition developed by […]
For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong Kong and Macau, sometimes within sight of one another, ensure that customers never need to travel far to quickly grab pre-packaged goods. But now, parent company Dairy Farm is opening its wallet in a bid to associate the brand with […]
Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]
Tom Parker Creamery is a new range of high quality dairy products inspired by the founder’s dairy farming Great Grandfather, who was something of a national farming legend. All the products are created using permeate free whole milk from the free-range, pasture fed cows that graze at the family farm in the Meon Valley, Hampshire. […]
Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
Coca-Cola Japan has announced the release of its limited-edition sakura design bottle. The special packaging features pale pink and white flowers that pay homage to the cherry blossoms in spring. The base of the packaging comes dressed in a soft pastel pink hue. According to Coca-Cola, this limited-edition release was created for events in spring, such as […]
Coffee plays a strong role as a unifying element in people’s lives. We go for coffee with friends to make plans and have the best ideas, and coffee helps us concentrate or just relax when we need it. That is why coffee – and especially stories about it – became the main inspiration for […]
After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]