McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Monster Energy announced a continued sponsorship deal with MMA mega Superstar “The Notorious” Conor McGregor. The ultra famous Irishman has been part of Monster Energy’s MMA program since 2015, and was one of the first to join the elite team. The announcement is just weeks ahead of the ‘Fight of the Century’ – Mayweather vs. […]
Coca-Cola South Pacific owned Barista Bros launches its newest campaign – ‘The Deliciousness is in the Detail’ via Ogilvy Sydney, promoting its range of Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso. The campaign will be fronted by a TVC that offers an insight into the unique approach to taste creation that sets Barista […]
Resurrected Welsh soda maker Lurvill’s Delight is introducing a brand-new flavour – ‘Lavender Spice’ – just after scooping a Great Taste Awards’ star for its ‘Original’ variant. Lavender Spice, which has a RRP of £1.89 for a 330ml bottle, is described as an all-natural, no-added sugar, alternative to ginger beer. It features a unique botanical […]
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May 2017, award-winning creative agency DDB Group Hong Kong introduced McCafé’s Cocoa Tazza brew, a special blend of coffee beans from the world’s […]
World-renowned collection of luxury hotels and spas, Condé Nast Johansens, has selected a new Scandi-cool range of Danish inspired tea as its hospitality tea partner. The collaboration will introduce Hoogly Tea to luxury hotels, spas and venues throughout the UK and Ireland and see Hoogly join other high-profile hospitality supply partners such as Taittinger, LSA […]
Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]
Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]
Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 on July 29 and will run on cinema, digital and […]
Bio-tiful Dairy, the UK’s category-leading Kefir brand, is now available in Waitrose, having secured listings with 150 stores UK-wide. Available from the 31st July in 250ml bottles, Bio-tiful Dairy will launch an exclusive Raspberry Kefir Smoothie with the upmarket retail giant, accompanying Bio-tiful Dairy’s Original Kefir and Morello Cherry Kefir Smoothie on Waitrose shelves. The […]