Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding. Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes […]
During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]
Nespresso released its latest integrated brand campaign, sharing the personal stories of the farmers behind the exceptional coffees it is known for. The brand invites all coffee lovers to discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices. The integrated brand campaign by J. Walter Thompson Worldwide launched on September […]
McDonald’s USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald’s to raise the bar for its customers by offering them All Day Breakfast, Chicken McNuggets made with no artificial flavours, colours or preservatives, McDelivery and more. The expanded offerings include […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Monster Energy announced a continued sponsorship deal with MMA mega Superstar “The Notorious” Conor McGregor. The ultra famous Irishman has been part of Monster Energy’s MMA program since 2015, and was one of the first to join the elite team. The announcement is just weeks ahead of the ‘Fight of the Century’ – Mayweather vs. […]
Coca-Cola South Pacific owned Barista Bros launches its newest campaign – ‘The Deliciousness is in the Detail’ via Ogilvy Sydney, promoting its range of Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso. The campaign will be fronted by a TVC that offers an insight into the unique approach to taste creation that sets Barista […]
Resurrected Welsh soda maker Lurvill’s Delight is introducing a brand-new flavour – ‘Lavender Spice’ – just after scooping a Great Taste Awards’ star for its ‘Original’ variant. Lavender Spice, which has a RRP of £1.89 for a 330ml bottle, is described as an all-natural, no-added sugar, alternative to ginger beer. It features a unique botanical […]
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May 2017, award-winning creative agency DDB Group Hong Kong introduced McCafé’s Cocoa Tazza brew, a special blend of coffee beans from the world’s […]