Fanta has been reimagined, resulting in the biggest changes to the brand in its history. The transformation will see a new visual identity, a revolutionary asymmetric, spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. At the heart of the brand’s transformation is a new visual identity, designed to […]
One of the leading breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. Available from 20th March, the new chocolate drink will join the brand’s Strawberry & Raspberry and Vanilla variants. To coincide with the launch of […]
Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]
Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and immersive […]
To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]
Robinsons Fruit Shoot, the UK’s leading No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, created by iris, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents […]
Dalston’s is continuing its craft soda revolution with a new selection of great tasting, no nasties, real ingredient led canned drinks that all fall under 100 calories, after securing its first major supermarket listing just months ago. The premium canned sodas are launched to challenge the notion that sparkling drinks are laden with sugar and […]
A new International Women’s Day spot by Ogilvy Mumbai for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little […]
Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]