With all eyes on Hollywood’s biggest night, Stella Artois and Water.org announce a partnership that will turn heads on the red carpet for a different reason. They have joined creative forces with Marchesa to design a bespoke Marchesa for Stella Artois gown for fashion and beauty influencer Olivia Culpo in support of their “Buy A […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
V Energy Australia has launched the fourth instalment of its highly successful ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy. Directed by Finch’s Benji Wienstein, and shot on location in Miami, the new campaign is set against […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]
Newby Teas, the luxury tea company, has launched a redesigned ‘From the Heart’ gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has changed, but the tea remains the popular mix of ultra-luxury varieties. With a modern […]
Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl in 2017 with a spot starring its chief flavour officer Justin Timberlake and a “surprise special guest.” The spot marks Bai’s first national Super Bowl appearance. In 2016, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. […]
Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]