Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]

Pepsi Launches The Sound Drop to Support the Next Gen of Breaking Artists

Pepsi Launches The Sound Drop to Support the Next Gen of Breaking Artists

Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]

Jimmy’s Iced Coffee Releases Inspirational Rap

Jimmy’s Iced Coffee Releases Inspirational Rap

Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, have just dropped their second full-length coffee-themed rap, titled ‘Who Got The Beans’. Starring the face (and musical stylings) of Jimmy’s brand, Jim Cregan, this summer anthem is a friendly challenge to encourage everyone who hears it to believe in themselves and chase their dreams. […]

Brass Creates Huge New Digital Marketing Campaign For Ribena

Brass Creates Huge New Digital Marketing Campaign For Ribena

Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on Thursday June 30th with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in […]

The Orlando Eye Becomes The Coca-Cola Orlando Eye

The Orlando Eye Becomes The Coca-Cola Orlando Eye

After celebrating its first birthday this past May, Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye. This exciting partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests were greeted with a bold and contemporary look throughout […]

Spindrift Puts the Real Fruit Front & Centre on All Packaging

Spindrift Puts the Real Fruit Front & Centre on All Packaging

Spindrift, line of sparkling beverages made with real squeezed fruit, unveils new packaging that conveys their core mission of  “real.” Their new look of “real” will roll out to stores and foodservice partners beginning in August 2016. “Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the […]

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