Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring, Dasani Sparkling is debuting new flavours along with new packages to help people find a little “me time” in their busy lives. Since its introduction, […]
New York designer Karim Rashid follows in the footsteps of his childhood idol, French industrial designer Raymond Loewy–responsible for the redesign of Coca-Cola’s iconic contour bottle, to create Pepsi’s ‘Prestige Bottle’ collection that went on showcase during 2016’s Milan design week. The aluminum containers come in various colours and patterns to different Pepsi, Pepsi Light […]
Welcome to Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads. Partners for 22 years, evian and BETC Paris have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the […]
Aquafina announced a new line of flavoured sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option. As the latest innovation from the trusted Aquafina brand, Aquafina Sparkling serves as the perfect beverage companion for happy bodies everywhere. Aquafina Sparkling is offered in three delicious fruit flavours: Black Cherry Dragonfruit, Lemon Lime and […]
Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]
Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is pleased to announce its launch of Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, no artificial colours or preservatives, and delivers a refreshing essence of natural flavours. The new product line, developed in response to consumer […]
Belvoir Fruit Farms is launching a new range of functional drinks, Belvoir Botanicals that draw inspiration from natural botanical plants that have been used for centuries for their perceived health benefits, with added vitamins to boost their efficacy. Belvoir Botanicals were developed after extensive research and help from award winning dietitian, and nutritionist, Dr Carrie […]
Coffee shops, it seems no UK high-street is complete without one, and proving consumers passion for espressos, lattes and cappuccinos, new research from Mintel reveals that this year coffee shop sales are set to reach a record new high as the market tops £3 billion. Indeed, the UK coffee shop market is in rude health, […]
Nutritionally balanced milk drink NRICH is continuing to ramp-up its 2016 awareness campaign with the announcement of a partnership with London’s Leyton Orient Football Club (LOFC). NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is […]