WOW Design India has partnered with Dabur for the brand creation and packaging design for its new fruit fizzy drink, Real VOLO. It all started after Prime Minister, Narendra Modi urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in […]
North America to Feature Elite Olympic Hopefuls Including Alex Morgan and Nathan Adrian As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year […]
Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for Zico Coconut Water, titled “Whispers” starring Jessica Alba. Continuing Zico’s recent rebranding as a 100% one-ingredient coconut water, the minute-long ad shows off images of some of Alba’s greatest successes. Alba is displayed as bold, […]
Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]
MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film. Featuring celebrities and sports personalities — including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts. The activity marks the second consecutive year that Nescafé Azera and Twelve have […]
The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Handmade in East London, from 100 per cent natural and locally sourced ingredients, Dalston’s tasked B&B with creating a new visual identity, to create a solid brand proposition. B&B […]
For 30 years, Sprite has been championing the sound, feel and culture of hip-hop in partnership with legendary rappers and artists. Back by popular demand, the Sprite Obey Your Verse campaign continues to celebrate hip-hop and pay tribute to the artistry of lyricism with a new set of cans featuring lyrics from 2Pac, Missy Elliott […]