In the campaign, ‘One Day You’ll Understand’ Del Campo Saatchi & Saatchi Argentina draw on examples of the past to highlight how life has evolved, but the quality and enjoyment of Schweppes has not. Under the general creative direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi presents this […]
Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle. The label designs are inspired […]
A McDonald’s ad in Taiwan that features a young man coming out to his father as gay has gone viral. The ad by Leo Burnett Taiwan, opens with a father and son sitting in silence in McCafé. The tense young man has written a note on his cup: “I like guys.” The father stands up […]
Greggs has created an outdoor ‘Nappuccino’ zone at Potters Field, London, where it is will provide coffee and rest to the work-weary public. The bakery chain is offering coffee and a 20 minute power nap inside a giant coffee cup to Londoners, marking the launch of its new Flat White coffee. The initiative comes on […]
Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]
On the heels of New York Fashion Week, illy caffè launches its latest illy Art Collection featuring designs purposed for fabrics in the 1930s by Gillo Dorfles, a well-known Italian artist and art critic, whose work is currently being celebrated through a major retrospective at the MACRO Museum in Rome, Italy until March 13, 2016. […]
Largely driven by demand in the US, Belvoir Fruit Farms is launching an organic Dragon Fruit & Raspberry Pressé, which will also be available to the UK food service sector from 1 March 2016. Made using sweet organic white dragon fruit juice combined with rich raspberries and crisp redcurrants for a well-rounded, full and fruity […]
Starbucks Coffee Company announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017. February 29th’s announcement is especially significant for Starbucks Coffee Company chairman and CEO Howard Schultz. Thirty-three years ago, Schultz […]
In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]
According to this video, Coca-Cola can easily equip anyone in the country with a free Google Cardboard-style VR viewer. The video shows how a 12-can fridge pack or any other Coca-Cola packaging can be easily converted into a virtual reality viewer for an iPhone or other smartphones, drawing primarily from Google Cardboard specs. It is […]