One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]
As the whirligig of summer shindigs gets into full swing, the clever folk at Pimm’s have created two new ways to enjoy Pimm’s o’clock with friends; the new Pimm’s & Ginger Ale and Pimm’s & Diet Lemonade pre-mix cans. These perfectly portable tipples, stocked in Tesco and Waitrose, blend the classic combination of Pimm’s No. […]
San Francisco-based designer Justin Ross Tolentino was tasked to “create an identity for a job of yesteryear” for a project in school, and decided to base it on a milkman company named “Mr. Milk”. Mr. Milk’s logo consists of a single “M” in a simple san serif font—the designer then makes clever use of the […]
Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months. The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing […]
PepsiCo will hit another grand slam at this year’s 85th Major League Baseball All-Star Game at Target Field to celebrate with players and fans in the Minneapolis region. PepsiCo, a more than 15-year partner of MLB, is the exclusive non-alcoholic beverage, sports fuel and salty snacks sponsor of the league. “All-Star Week is a huge […]
The Coffee Bean & Tea Leaf continues on its path toward accelerated growth as it launches the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep […]
Acqua Panna, the Italian mineral water beloved by Florence’s powerful Medici family, has been re-styled to reflect the water’s Tuscan roots, as it marks 450 years of history. The water now carries the northern Italian region’s Tuscany Taste logo, an honour that, until now, has only been bestowed upon famous local wines. The new label […]
This summer, on the fifteenth anniversary of Starbucks Frappuccino in the UK, Starbucks is introducing an addition to the Frappuccino line-up with a new yoghurt version. With tastes evolving as Brits look for new ways to excite their palate, Starbucks is introducing its Yoghurt Frappuccino as a twist on the world famous original Frappuccino recipes. […]
Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]